Who’s responsible for creating the many fake reviews on Yelp and other review sites? Well, the folks who do this — almost invariably for money or other tangible compensation — are a generally shadowy lot, so they’re not exactly forthcoming about their identities. ray ban sunglasses But anecdotal evidence suggests that review spammers come in […]
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“It’s not a high priority.” “I don’t have much time for it.” “It’s really not something I give much thought to; I’ve got a business to run.” These are some of the astonishing answers that business owners commonly give in response to the following question: How actively do you monitor online reviews about your business? […]
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It’s clear that online reviews — both good and bad — have a material impact on the finances of the reviewed business. Nike Air Max 2013 Mens How much of an impact? A lot. In 2011, Harvard Researcher Michael Luca quantified the connection between business ratings and revenues, using Yelp.com as an example. Luca determined […]
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Most people who write online reviews never get sued, even if their reviews of a particular business, product, or service are negative. But we live in a litigious society, so lawsuits against online reviewers do happen from time to time. While the First Amendment to the U.S. Constitution forbids government from proscribing an individual’s right to […]
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Businesses and individuals can make the job of maintaining their online reputations easier by using a review management platform. Such platforms are often used by reputation management agencies providing paid services to business owners. white oakley sunglasses There’s big money in review management platforms. According to BIA/Kelsey, a firm that studies the small business local […]