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It’s clear that online reviews — both good and bad — have a material impact on the finances of the reviewed business. Nike Air Max 2013 Mens How much of an impact? A lot. In 2011, Harvard Researcher Michael Luca quantified the connection between business ratings and revenues, using Yelp.com as an example. Luca determined […]
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Most people who write online reviews never get sued, even if their reviews of a particular business, product, or service are negative. But we live in a litigious society, so lawsuits against online reviewers do happen from time to time. While the First Amendment to the U.S. Constitution forbids government from proscribing an individual’s right to […]
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Businesses and individuals can make the job of maintaining their online reputations easier by using a review management platform. Such platforms are often used by reputation management agencies providing paid services to business owners. white oakley sunglasses There’s big money in review management platforms. According to BIA/Kelsey, a firm that studies the small business local […]
Operating your own business is fun, rewarding, and oftentimes challenging too. Good news, though, you don’t have to do it all yourself! Nope, you’ve got a whole world of help at your fingertips. There are literally thousands of small business blogs out there to use as resources for operating your business. From startup to employee […]
You wouldn’t buy a new car without first comparing all the options, right? Of course not, because if you did you know you’d likely be unhappy with your choice. You might find another option has more features you like, more horsepower, and better gas mileage. Lucky for you, you’re a savvy shopper and you know […]