“It’s not a high priority.” “I don’t have much time for it.” “It’s really not something I give much thought to; I’ve got a business to run.” These are some of the astonishing answers that business owners commonly give in response to the following question: How actively do you monitor online reviews about your business? […]
reviews
How to Respond to Negative Reviews
It’s clear that online reviews — both good and bad — have a material impact on the finances of the reviewed business. Nike Air Max 2013 Mens How much of an impact? A lot. In 2011, Harvard Researcher Michael Luca quantified the connection between business ratings and revenues, using Yelp.com as an example. Luca determined […]
Share and Enjoy
How to Write Online Reviews Without Getting Sued
Most people who write online reviews never get sued, even if their reviews of a particular business, product, or service are negative. But we live in a litigious society, so lawsuits against online reviewers do happen from time to time. While the First Amendment to the U.S. Constitution forbids government from proscribing an individual’s right to […]
Share and Enjoy
ABC’s of Review Management Platforms
Businesses and individuals can make the job of maintaining their online reputations easier by using a review management platform. Such platforms are often used by reputation management agencies providing paid services to business owners. white oakley sunglasses There’s big money in review management platforms. According to BIA/Kelsey, a firm that studies the small business local […]
Share and Enjoy
8 Online Review Statistics Every Business Should Know About
Featured Image Credit: SearchDecoder.com (Streets of Astoria, Queens, NY) There’s no denying the importance of online reviews. Consumers are using them more and more before, during, and after the buying process. From vetting a company or product to rating the customer service experience, consumers are using online reviews to publicly evaluate companies and products. Nike […]