We’ve crowed a lot about wiki reviews, and why they are going to be so important moving forward in the Net 2.0 movement. One of the most popular check-in applications of all time, FourSquare, has decided to try and throw its hat into the review arena. They have opted not to use a star review rating, but a 10-point scale. Here’s the issue, however: Both businesses and users have no idea how rankings are achieved.
The picture to the left shows a 9.0 out of 10 review rating, but even Foursquare’s techs give the following explanation for how that rating is achieved:
Instead of other sites where every place gets 3.5 stars, we come up with our scores using the same Foursquare magic that powers Explore. We look at signals like tips, likes, dislikes, popularity, loyalty, local expertise, and nearly 3 billion check-ins from over 25 million people worldwide.
The emphasis was mine, but the point is *noone* knows exactly how those ratings are figured. They can’t be audited, fact-checked or most likely changed without an act of congress. With wiki reviews, you have complete transparency, the ability to fact check, and how scores are figured will never be a mystery. The collaboration and community of peers to create and house quality, trusted reviews that go far deeper than a simple ten point system is more valuable to everyone.